Roots & Shoots
We support Roots & Shoots – with your help! With your purchase, you join us in fighting for climate protection, biodiversity, and the world of tomorrow.
For every product sold, we donate 10 cents to the Roots & Shoots program of the Jane Goodall Institute Germany e. V.
10 cents per cable sold
automatically, at no extra cost to you
What is Roots & Shoots?
“Roots and Shoots” – that’s the translation of the name of this global youth program founded by Dr. Jane Goodall in 1991. Shoots may seem delicate, but they can break through walls. That’s exactly what the children and young people in this network do every day.
In Roots & Shoots groups, committed children and young people develop their own projects, which they then implement with support from the Jane Goodall Institute. From small neighborhood actions to comprehensive environmental protection projects – the variety of ideas and creativity of the participants know no bounds. Today, the network connects more than 10,000 children and young people in around 75 countries who want to actively shape the future.
You can learn more about the program directly from the Jane Goodall Institute Germany.
10,000+
Children & youth
active worldwide
75
Countries with
active groups
1991
founded by
Dr. Jane Goodall
What do the groups do specifically?
Building birdhouses, setting up insect hotels, planting bee meadows, cultivating school gardens, sorting trash, cleaning water bodies – the projects are as diverse as the children themselves. It only takes two people to start a group. Anyone interested can find all the information on the Roots & Shoots project page.
Why does this fit so well with recable? 🦜
We make cables that can be repaired instead of thrown away. The Roots & Shoots children build birdhouses, plant wildflowers, and stand up for a world where resources have value. Both approaches share the same conviction: Don’t complain. Act. With small, concrete actions that add up.
And honestly: what could fit better with a sustainable cable company with a bird’s heart than supporting young, passionate birds who want to save our Earth?
“Roots sprout everywhere underground and form a solid ground. Plant shoots seem very delicate, but to reach the light, they can break through walls. Hundreds and thousands of young roots and shoots all over the world can break through these walls.”
— Dr. Jane Goodall, Founder of the Jane Goodall Institute & UN Messenger of Peace
With your purchase, you donate 10 cents to children who take action – supporting nothing less than the future of our planet. Thank you very much for your contribution!
👉 Learn more about Roots & Shoots